WORKING IN the business where you deliver your clinical expertise doing work you love?
Do you avoid WORKING ON the business? Where it's anything but comfortable and you cringe when the words "selling" and "your expertise" share a sentence.
But, when you don't WORK ON the business
do your session numbers and income decrease? This highlights a GAP in business expertise and can trigger fear, uncertainty and a need to Face of the Cringe Worthy!
Are you like most therapists and prefer WORKING IN the business where you deliver your clinical expertise doing work you love?
Do you avoid WORKING ON the business? Where it's anything but comfortable and you cringe when the words "selling" and "your expertise" share a sentence.
When you don't WORK ON the business
do your session numbers and income decrease?
This can highlight a GAP in business expertise and can trigger fear, uncertainty and a need to Face of the Cringe Worthy!